If you would like to go back, we recommend that you copy the WhatsApp Messenger backup on your phone to your computer before you start using WhatsApp Business. Why businesses choose the WhatsApp Business App Use the app to communicate one-on-one with your customers throughout their purchase process, so they can shop with confidence. Using the WhatsApp Business API with Twilio, you can send and receive messages to WhatsApp users using the same Twilio Messaging APIs you already know and enjoy. ![]() These messages must be created with customizable message templates and can be text-based, media-based, or interactive. Once you've secured a customer's opt-in, you can initiate messages to them on WhatsApp. Note: once you restore your chat backup from WhatsApp Messenger to WhatsApp Business, you will no longer be able to restore it back to WhatsApp Messenger. Business App WhatsApp Business Business App Built with the small business owner in mind Connect with your customers and showcase your products from an easy to use app. Reach out to customers with business initiated messages across the buyer journey. WhatsApp Business is built on top of WhatsApp Messenger and includes all the features that you rely on, such as the ability to send multimedia, free calls*, free international messaging*, group chat, offline messages, and much more.
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