![]() The sound has markedly veered away from the group’s original street-sound, and it debuted at number 9 on the Top R&B/Hip-Hop Albums number 25 on the Billboard 2. It would take until 2007 for the group to reassemble again to release their 5th album, 8 Diagrams, with collaborations including John Frusciante of the Red Hot Chili Peppers, and Shavo Odadjian, bassist of System of a Down. From there, they commented and shared away about how stoked they were to get their names and watch the show when it debuted on Hulu.įans were instantly excited about the personal nature of their Wu nicknames and the numbers showed.In 2005 RZA released his first book, The Wu-Tang Manual, laying down the Clan’s slang and terms (they had infamously developed several backronyms of their name, such as ‘Witty Unpredictable Talent And Natural Game’, and ‘We Usually Take All N**gas’ Garments’), along with listing heir many sources of inspiration martial arts, comic books, drugs, the Nation of Gods and Earths – and chess. Most importantly, we had over 38 thousand users opt-in to our “heart to remind” by liking our posts and earning their very own nicknames. Our campaign delivered nearly 10 million impressions on Twitter and earned 234 thousand engagements. So how’d we do? Our method proved successful. They would comment on our posts with their nametags and excitedly retweet their unique name with sentiment about how they were looking forward to the premiere of the show.įrom there, fans received weekly notifications with GIFs and images from the show - their friendly reminder that a new episode was ready to dive right into. Users received their unique name directly available for them to like, retweet, and share for all their friends to see.įans couldn’t get enough. Once users clicked “like” on these posts, they received a personalized notification in their inbox. In addition to this tweet, we promoted a secondary tweet with a static card that invited users to opt in with a “like” to receive their Wu name. Putting the RZA forward gave our campaign a stamp of approval with the core we were seeking to activate. Then, we were able to have the RZA himself shout out fans on our Twitter channel, inviting them to “like” the tweet in order to receive their very own custom Wu nickname. These names were created using words and phrases from Wu-Tang Clan songs and even the clashing worlds of the Wu and the Shaolin, bringing the mythos to life in an original way. What if we were able to give fans of the group their own Wu-Tang nicknames?įirst, we built over 50 unique Wu names into static name tags designed in the same style as the show’s marketing materials. They are greater than the sum of their parts. But what’s so special about the Wu-Tang Clan is the uniqueness of each of their members and their stage names. What makes the Wu-Tang Clan unique? In short: a lot. The Wu-Tang Name Generator combined an innovative use of Twitter’s “heart to remind” tool with our inside knowledge of the world of Shaolin to bring fans into the 36 chambers. We needed to bring da ruckus with something fresh to stir excitement for the show. ![]() We had something to prove to fans of the iconic hip-hop enclave when we entered this campaign. We needed to prove that we intimately understood the Wu-Tang mythos in order to bring fans in to support the show.Īmplify: Once we were able to earn props with the core, how do we broaden the message? We needed to create an engaging activation that people would naturally want to share to their followers, thus amplifying the marketing of the show with a fresh take on UGC. You gotta earn cred before you’re part of the crew. Innovate: In order to break free of the noise in a vastly oversaturated social landscape, we needed to do something different that fans and newcomers alike could latch onto.Įarn Credibility: Hip-hop fans don’t just let anyone in. This activation sought to accomplish three main goals: Going into Season 1 of the Hulu original series, Wu-Tang: An American Saga, we knew we had to get Wu-Tang fans hyped and leverage them in promoting the show to wider audiences.Įnter the Wu-Tang Name Generator.
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